Digital Marketing Strategy | دورة استراتيجية التسويق الرقمي من التخطيط إلى التنفيذ

Digital Marketing Strategy: From Planning to Performance (دورة استراتيجية التسويق الرقمي: من التخطيط إلى التنفيذ) is a practical workshop that equips participants with the knowledge and tools to build, implement, and optimize digital marketing strategies that drive measurable results and align with business goals.

Because digital marketing today spans far more than social media posts, the workshop covers the full strategic cycle — from understanding the digital customer journey and building an omnichannel plan, to budgeting, execution, and performance measurement. For example, participants learn to translate a broad strategy into channel-specific plans that still work together as one cohesive system. As a result, teams can move from scattered tactics to a unified approach that is easier to measure and scale. In addition, the workshop uses real frameworks and templates, so participants leave with tools they can apply the same week.

Digital Marketing Strategy Outline:

Module 1: The Foundations of Digital Marketing Strategy
- What is a Digital Marketing Strategy?
- Strategy vs. tactics: understanding the difference
- The role of digital marketing in overall business strategy
- The Digital Customer Journey: Awareness, Consideration, Conversion, Retention, Advocacy
- Omnichannel thinking: integrating website, social media, email, paid ads, and SEO into one cohesive plan
Module 2: Social Media & Digital Marketing Strategy
- Crafting a strategy for social media that aligns with business goals
- Understanding platform purpose and audience behavior (Meta, LinkedIn, TikTok, YouTube)
- Building a content strategy framework: content pillars, tone, frequency, and storytelling
- Paid vs. organic approach
- Tracking performance and ROI on social platforms
Module 3: Inbound Marketing & the Modern Funnel
- From interruption to attraction: what is inbound marketing?
- Key elements: content marketing, SEO, lead magnets, landing pages, and email nurturing
- Understanding the Flywheel Model (Attract → Engage → Delight)
- Aligning inbound strategy with buyer personas and the customer journey
Module 4: Targeted Digital Marketing Plans for Diverse Audiences
- Identifying and segmenting audiences (B2B, B2C, startups, SMEs)
- Defining audience personas using demographics, psychographics, and behavior data
- Choosing the right channels and messages per audience segment
- Personalization and remarketing strategies
Module 5: Budget Planning & Resource Allocation
- Setting marketing goals and KPIs linked to ROI
- Budgeting for monthly, quarterly, and annual campaigns
- Allocating resources among platforms (paid ads, SEO, content, email, influencer, etc.)
- Example of realistic SME budget distribution
- Managing agency/freelancer collaboration and reporting
Module 6: Strategy Execution & Template Utilization
- Using strategy templates and frameworks: the Digital Marketing Strategy Canvas, the SOSTAC Model (Situation, Objectives, Strategy, Tactics, Action, Control), and a SMART goals checklist
- Timeline planning: content calendar and campaign scheduling
- Setting up tracking and analytics dashboards
Module 7: Measuring, Evaluating & Optimizing Strategy
- Key digital KPIs: reach, engagement, CTR, conversion rate, and ROI
- Understanding analytics dashboards (Google Analytics, Meta Insights)
- Continuous improvement: testing, learning, and scaling

Trainer of Digital Marketing Strategy Workshop:

Rashid Sleiman, business development and digital marketing consultant and trainer. However, his training approach goes beyond theory, focusing on templates and frameworks participants can apply immediately to their own campaigns.

Duration:

5 Training Hours

Course Format:

This Digital Marketing Strategy workshop is delivered as follows:
✅ Recorded course
✅ Watch anytime at your convenience
✅ Training materials included
✅ Accredited certificate upon completion