LinkedIn Marketing Workshop

Target Audience:

Entrepreneurs | Freelancers | Marketers | SMEs | Professionals

Workshop Objectives:

This course is designed to empower participants with the knowledge and practical tools to leverage LinkedIn for personal branding, professional networking, and business growth. Participants will learn how to optimize their LinkedIn profiles, build a powerful company presence, create engaging content, and run targeted ad campaigns that attract quality leads, strengthen brand authority, and drive measurable business results.

Workshop Outline:

Module 1 – LinkedIn Personal Profile Optimization

• Understanding LinkedIn personal accounts vs. company pages
• Building a professional and credible profile
• Optimizing profile sections (headline, summary, experience, skills)
• Using keywords and SEO techniques to improve visibility
• Enhancing your digital reputation and credibility
• Leveraging LinkedIn features (Creator Mode, Featured Posts, Custom URL)

Module 2 – LinkedIn for Business Growth

• Creating and managing a LinkedIn Company Page
• Structuring company information for brand credibility
• LinkedIn Content Strategy:
   • Content pillars (educational, thought leadership, storytelling)
   • Formats: posts, articles, carousels, videos, polls
• Best Practices: posting frequency, tone, and consistency
• Timing & Tools:
   • Best times to post for engagement
   • Recommended tools for content creation and analytics
• Common Mistakes to Avoid in company and personal pages

Module 3 – LinkedIn Advertising & Lead Generation

• Why advertise on LinkedIn: B2B advantage & targeting precision
• Understanding LinkedIn Campaign Manager
• Ad Types: Sponsored Content, Message Ads, Text Ads, Video Ads, Carousel Ads
• Building effective ad copy and creatives
• Targeting Options: job title, company size, industry, location, education, interests
• Crafting personalized ad messages for higher engagement
• Tracking results: CTR, leads, conversions, and cost metrics
• How to use Lead Gen Forms effectively
• Strategies to improve business exposure and ROI

Trainer:

Rashid Sleiman, Business development and digital marketing consultant and trainer

Date & Time:

📅 31 August 2026
⏰ from 5:00 p.m. till 9:00 p.m. Beirut time
💻 online at Zoom application

Fees (Including training materials and accredited certificate):

Inside Lebanon: 24 $ 
Outside Lebanon: 48 $ ( 50% discount)

For info:

📱 +96170618278 available WhatsApp